BRAND “X”

The Zefiro Ensemble is part of a growing trend among “authentic” performers of Baroque music: unlike the traditional chamber orchestra model of a “group of musicians that rehearses in a particular city on a regular basis and sets out from there to give concerts,” Zefiro’s players reside in countries throughout Europe and consider themselves “as operating under a brand name.” Sounds awfully 21st century for a group whose mission is to recreate the sounds of the 17th-century masters. – Ha’aretz (Israel)