It’s still a year away from being released. But the buzz is building. “In the war of the film trailer promos distributed as premieres over the internet, the promo for the upcoming (2001) release of the first episode in the epochal live action version of JRR Tolkien’s immortal novel ‘The Lord of the Rings’ did almost double the traffic of the similar trailer release for ‘Star Wars: Episode I – The Phantom Menace.'” – Daily Mail and Guardian (South Africa) 05/04/00