A MATTER OF ATTITUDE?

  • “What has hurt Latino and black efforts to pressure the industry is that these minority organizations have lost credibility. We hear about [television viewer] boycotts, and these boycotts aren’t even conducted during [ratings] sweeps week. Or we hear about a press conference where Latinos are going to boycott a show, and the Nielsen ratings don’t reflect a drop in viewership.” – Los Angeles Times 05/25/00