THE GOOG ONLINE

The Guggenheim Museum’s most ambitious architecture may have nothing to do with Frank Gehry. The Goog has bet the budget equivalent of one of its land galleries on developing a radical “virtual” museum online. “Though much has been made of the marriage of computers and architecture, the computer is still used chiefly as a facilitator—a tool to help conceptualize or produce a final object. But what of an autonomous digital architecture—an architecture that is conceived of, rendered, built, and exists and is experienced solely on the computer?” – Architecture Magazine