After Opera Australia ran up a $2 million debt and botched the PR over not renewing director Simone Young’s contract, the company commissioned a study of audience concerns. Among the findings: “The subscriber’s enthusiasm to “frock up” to go to the opera creates problems. ‘It is about a sense of occasion, as well as going to the theatre. But this cuts across new audience members who might feel intimidated because they can’t pronounce the titles and are not sure how to dress.”