“Faced, then, with a public that craves variety while it is governed by the familiar, the choice of what cultural products and symbols to produce and reproduce – and what cultural meanings to represent – becomes increasingly a marketing decision of how many ticket sales, book sales, symphony subscriptions, etc., will be generated. In this corporatized, profit-motivated environment, all culture is mass culture, since mass consumption of the highest levels possible is the ultimate goal. Judgments of quality and taste are replaced by a marketing distinction between mainstream and nonmainstream, based primarily on sales figures, what’s hot and what’s not, and who’s ‘into’ it.” – Pittsburgh Post-Gazette 09/10/00