Music Companies Need To Reinvent

So far, recording companies’ main strategy to fight digital copying is to sue file trading companies and try to develop copy protection. But this is the wrong track. “In the past they have sold a physical product, like a CD. In the shift to an electronic, globalised world, why spend money putting digital information on a CD when almost everybody has access to these digital bits through broadband networks? The goal should not be to sell one million CDs but have one billion people download and pay one cent every time they listen.
What they would be better off doing is enticing the customer to become a loyal evangelist of their product rather than p—ing them off by cutting off their free product.”