Theatre productions heading to Broadway used to be able to open quietly out of town and work the kinks out. No longer. The web has changed it all. “This torrent of gossip, news, amusing tidbits, and reviews – most of them unfiltered, unverifiable, and true – in chat rooms and on bulletin boards at sites such as playbill.com, broadway.com, and talkinbroadway.com, is throwing producers and the reporters covering them for a loop. Why? For the same reason the Web has turned every other industry inside out: It’s democratized something that used to be the exclusive purview of an entrenched elite, and the entrenched elite ain’t happy.” – New York Magazine