Last year “in a survey of 10 to 14-year-olds in Birmingham and Norwich, fewer than one in a hundred listed theatre as one of his or her preferred weekend activities, whereas 100 per cent of the sample were cinemagoers. Many dismissed theatres as “overpriced, stuffy and unfriendly”, offering plays that were either ‘babyish or too serious’.” Now an attempt to get kids into the theatre. – The Times (UK)