The fashion store Prada has chosen three A-list architects to design its new stores: Rem Koolhaas’s OMA, in Rotterdam, Zurich’s Herzog & de Meuron and Tokyo’s SANAA. Between them, these ‘Pradarchitects’ are designing six buildings that are meant to ‘reinvent the concept of shopping’ Gradually, we are witnessing a merging of theatre, worship, fashion, architecture, design and shopping.” – The Guardian