Collective Focus – Why Paying Attention Intentionally Is Hard

“Over time, humans have learned how, under certain conditions, to sit still and give someone or something undivided attention. Such learning, though, runs counter to who we instinctively are. We are hardwired to pick up the slightest distraction in our environment and to move toward or away from that distraction. The popularity of events such as Wimbledon and the World Cup reminds us that most of us feel far more at home in stadium culture—getting up, moving around, making noise, attending off and on—than in sanctuary culture.”