“Most people assume the western church shares the same creation story as Jews, Muslims, and Orthodox Christians.” Not so: the doctrine of original sin is unique to Western Christianity. “The search for salvation from an inherently broken self has defined modernity as much as it did Christendom. The need for redemption has shaped the language of the market, technological innovation, advertising, politics and, most obviously, self-help movements. But what is new is for there to be so little consensus on how to find salvation.”