When the British company brought its immersive adaptation of Macbeth to New York in 2011 and parked it at an old hotel on the far West Side, the project was still experimental and risky, good reviews or no. Four years later, Sleep No More has a merch table, souvenir programs, and an associated bar and restaurant. It is, writes Alexis Soloski, “a case study of the relationship – sometimes cozy, sometimes uneasy – between art and commerce.”