Neil MacGregor at the British Museum, Nicholas Hytner at the National Theatre and Kevin Spacey at the Old Vic Theatre. “As the three men all took up their posts between 2002-4, their incumbencies have overlapped for a decade and all faced a very similar challenge: how to attract larger and broader audiences at a time when, in the case of Hytner and MacGregor, their public funding was diminishing in real terms and, for Spacey, was non-existent.”