Opening Weekend Box Office Is Everything For A Movie (And Yet, A New Strategy Emerges)

“Obviously, the best-charting wide-release averages were Jurassic World and Avengers; if you’re adept at elementary-school math, you probably deduced as much. But where these per-screen numbers get truly interesting are the limited releases. Often, prestige and art-house distributors will launch their titles in fewer than ten theaters, usually in New York and Los Angeles; if they perform well, that can lead to larger rollouts that take advantage of momentum and high tidings.”