Are Apple Stores The 21st Century’s Temples? Maybe So, Says A Cultural Historian

“In more ancient times, when communal experiences were mediated by religion, crowds used to gather outside temples on feast days. … Nowadays, we have Apple Release Day – the Feast of St. Jobs – when faithful customers gather outside Apple stores and await the renewal of a next generation iPhone.” Says NYU professor Erica Robles-Anderson, “It’s so obviously a cult.”