“Super Thursday is the day when publishers release many of the big titles expected to greet eager readers, and elderly relatives, on 25 December. In 2015 there are 404 of them: that, remarkably, represents something of a record, last year we counted 315. In other words: it is a big moment for a book business still highly reliant on gift purchases, and a time of extreme activity for booksellers. And excitement, too, of course. This is fun.”