Using Art To Gloss Over Gentrification In New York

“A few days before the party, a billboard went up over the intersection of Bruckner Boulevard and the Third Avenue Bridge, advertising the so-called ‘Piano District’ to drivers commuting between Manhattan and Westchester County and Connecticut, promising ‘luxury waterfront living’ and ‘world-class dining, fashion, art + architecture.’ Reaching back into the distant, depoliticized past is a great way for developers to imbue a neighborhood with ambient authenticity.”