Last year, Crossover Into Business program director and HBS professor Anita Elberse was developing a case study on ABT, and reached out to the company executive director Kara Medoff Barnett, an alumna of HBS. “Anita mentioned the Crossover Program as an experience that has been transformative for professional athletes,” says Barnett. “We looked at each other and had the same idea: How about inviting the ABT dancers to sit next to the NBA players?”