Why Beauty Pageants Still Have A Hold On The Popular Imagination

Pageants still tend to fascinate. The very word suggests why: The ceremony and accoutrements of beauty contests play a powerful role in the national imagination, with their sashes and their tiaras and their inevitable rows of machine-stitched sequins. The ratings for Miss America have fallen consistently since its heyday, but 4.3 million viewers still tuned in to ABC to watch Nia Franklin triumph at this year’s ceremony in September. The pageant, despite everything, still catches the eye, a shiny, contoured, rose-clutching cultural behemoth. – The Atlantic