Why do big stars promote products? Because they can make big money. But “like Bill Murray’s character in the film, most A-listers will do ads for these types of products only in non English-speaking countries. Why? Because they’re paranoid about tarnishing their images back at home in Hollywood. In the age of staras- luxury-brand, no celebrity worth their Golden Globe nomination wants to be associated with pedestrian consumer items. Or to look like a money-grabbing sell-out.”