“In part, what’s surprising is how long that process took: After all, the impulse to devour cool for profit is just capitalism. Like camp, which began as a private joy, an in-joke for outsiders, drag has become an open buffet for mass consumption. … RuPaul now regularly appears on talk shows, and the most successful queens from [Drag Race] have their own makeup lines, TV shows, and fashion campaigns while shilling everything from Starbucks to vodka to McDonald’s breakfast sandwiches.” – New York Magazine