YouTube Stars’ New Big Thing? Excessive Over-The-Top Consumerism

After over 200 studies, we know that the more people endorse materialism, the worse their wellbeing. They’re less empathic, less prosocial, more competitive. They’re less likely to support environmental sustainability. They’re more likely to endorse prejudicial and discriminatory beliefs.” And you know, that sounds like what’s wrong with YouTube. –Wired