Publishers are paying enormous advances for bloggers. “It’s like the dot-com boom all over again. In the same way that publishers knew they needed a Web site even if they didn’t know what that was, they’re just buying up blogs because they’re hot.”
Publishers are paying enormous advances for bloggers. “It’s like the dot-com boom all over again. In the same way that publishers knew they needed a Web site even if they didn’t know what that was, they’re just buying up blogs because they’re hot.”