“Few men in America are as popular among American men as Joe Rogan. It’s a massive group congregating in plain sight, and it’s made up of people you know from high school, guys who work three cubicles down, who are still paying off student loans, who forward jealous-girlfriend memes, who spot you at the gym. … So many people in the content business right now are trying, and failing, to get the attention of these men, and yet somehow Joe Rogan has managed to recruit a following the size of Florida.” Devin Gordon does a deep dive into Rogan’s gut appeal, what’s powerful about it, and what’s unsettling. – The Atlantic