Where do books fit in to the modern culture? “Nobody, not even academics, who are hardier than most, want books in any other form than books. At the same time, we acknowledge that books have become as throwaway as everything else in our culture, so what do we do? First, we stop publishing books that needn’t be books. People who don’t really read don’t really need books — so let them have Jordan and Becks in lots of other ways. Audio, animated-audio, that is, audio with pictures — is just about right for most celebrity publications.”