How Tiny Intimate Sounds Have Become A YouTube Phenomenon

Over the past two years, ASMR (autonomous sensory meridian response) videos have ballooned on YouTube, where some of their creators — known as “ASMRtists” — boast millions of subscribers and hundreds of millions of views. Popular ASMR video-makers include Gibi, Fluffy, Pelagea, ASMR Darling, Sophie Michelle, Tingting, and Caroline. Perhaps the most famous is Maria, whose channel, Gentle Whispering, has more than 630 million views. – Los Angeles Review of Books