“J.K. Rowling, Jon Stewart, and Stephen King were among the winners last night of the first annual Quills Awards, people’s choice book prizes better known so far to the industry than to the public. Rowling, author of the multimillion-selling Harry Potter books, won for book of the year and best children’s chapter book for Harry Potter and the Half-Blood Prince… But the Quills can hardly claim a broad mandate with readers. According to comScore Networks Inc., which tracks the Internet, the Quills site attracted so little Web traffic during the voting period, fewer than the threshold of 25,000 unique visits a week, that it can’t even offer an exact number.”