“Transita, which plans to publish two paperbacks a month aimed at its target readership, declares itself to be the first publisher devoted to producing fiction for women aged over 45 and over. According to its founder and director, Nikki Read, the idea is to give women of this age-group storylines they can relate to and fictional characters with whom they can empathise. But Read appears to have opened up a veritable Pandora’s box, with critics of the imprint claiming that it is patronising to define women readers in this way.”