“Fark.com, one of the most popular blogs on the Net, has been accused of selling out — joining a growing list of new-media outfits willing to bend old-media rules. According to a veteran new-media publisher, Fark has been selling preferential placement of story links without informing its readers… There is a growing trend in publishing, online and off, in which the walls between advertising and editorial are breaking down. Last year, Ford paid British novelist Carole Matthews to feature the Ford Fiesta prominently in her next two novels. And Forbes.com recently began including paid-for keyword links in news and feature stories.”