“I’m not suggesting for a moment that corporate virtue-signaling is driven by anything more than pure, uncut capitalism, or that a chasm doesn’t separate legitimate IRL activism from retail “activism.” But the point is that sincerity isn’t required for money to change hands. On average, people with the most surplus cash increasingly want to support a progressive agenda—or at least pay for a tenuous claim to it—and the for-profit world is adjusting itself accordingly. So why wouldn’t the nonprofit world benefit by doing the same?” – Artnet