Apple’s Plans To Compete In Hollywood Are Becoming Clearer

Apple didn’t need stars before, but it needs them now. Although the company was the first publicly traded American firm to be valued above $1 trillion, its most recent earnings report showed flat profits and falling revenue. So the plan now is not only to sell devices, but to fill them with content. That has led the company into the alien territory of Hollywood, where local customs can clash with Silicon Valley folkways. – The New York Times