Who Gave Us A Critical Theory Of Binge-Watching? Theodor Adorno (Who Died In 1969)

The German-born sociologist/philosopher first examined the mechanisms that producers use to get us to binge-watch streaming series — which are really no different than the ones used for decades to catch and keep TV viewers — in his 1954 scholarly article “How to Look at Television.” Writer Jake Pitre surveys Adorno’s ideas about the medium and those of later scholars who have applied his ideas to digital viewing. – JSTOR Daily