Streaming Is The Talk Of The Media, But Advertisers Are Apparently Eager To Give Money To Traditional Channels

This seems … weird: The fewer people watch, the more money comes in from ads? But OK: “A strong economy has sustained robust ad spending in recent years. But another reason the upfront pot keeps growing, analysts say, is that shrinking ratings drive up the price of reaching viewers who still watch the networks the old-fashioned way — now known in the industry as ‘linear television.'” – Los Angeles Times