Amazon’s technical glitch that revealed the real names of reviewers on the website last week confirmed the behavior of ego-driven writers. “Those less inclined to fume about unethical behaviour point to the long history of literary fakery, which takes in everything from the Protocols of the Elders of Zion to the Hitler Diaries. In the rabidly competitive and cliquey world of American publishing, they say, Amazon is not just a website that sells books – it is a well known battleground of the backbiting literati.”