The dilemma these groups face is contractual, in two ways. First, there is the contract with the donor, which, if broken, may seem a betrayal to some, and a sign of institutional inconstancy to others. There may also be tangible legal issues involved. But there is a larger contract to be considered, too. Selling or otherwise offering naming rights makes it look as though the institution is mainly serving its wealthy donors, no matter how public-spirited the rest of its endeavors may be. – Washington Post