Amazon Dumps Ads – It’s Prices, Not Ads That Inspire Customers

Amazon has decided to dump its TV and print advertising. “Last year, the company spent just under than $50 million on its TV campaign, mainly in big cities right before Christmas. But it ran ads most of last year in Minneapolis and Portland, Ore., to see whether advertising increased sales in those areas.” The results? The ads helped push business, but only a bit. Reducing prices was much more effective in driving sales…