Shuttered Theatre Companies Still Need Their Fundraising Galas. So They’re Streaming Them — And It’s Working

“With many staffers on furlough, and operations grinding to a halt, fundraising efforts (and a boost of morale) can be more important than ever. And while there’s some debate over how well stage productions translate to the screen, theatres are proving that virtual galas do just fine online. Fundraising goals are being met, even surpassed, with attendance tripled in some cases.” Here’s how several companies are pulling it off. – American Theatre