Will Audiences Really Pay For Online Content?

The rationale is clear enough. With families trapped inside by COVID-19, and children out of school and starting to climb the walls, a hyperactive new movie ought to be just the ticket. Also, twenty bucks is less than you’d pay at the cinema for yourself, your kids, and your silo-size Cokes. Yet the sum feels extortionate when you’re shelling out at home, perhaps because it carries a sweaty whiff of boxing bouts on pay-per-view. – The New Yorker