As one development exec for a major company puts it, “During a crisis, it’s not really the time to go out and ask for those five-year campaign pledges. It’s the time to say, ‘how are you’ and ‘how can we as an arts organization be of support during this time?’ ‘Is there anything you need from us?’ ‘What are your ideas and thoughts?’ And among the people we’re close to, that we’re asking those questions of, those who are able to do something are stepping up, in some ways unasked, to support us in meaningful ways.'” Observes another, “People who love opera really love it. You can raise a lot of money from people who love opera because it’s a secular religion.” – San Francisco Classical Voice