China Starts Reopening Movie Theaters (For The Second Time)

“China will begin reopening cinemas in ‘low-risk regions’ from July 20, the China Film Administration announced Thursday, ending nearly six months of closures that left thousands of theaters bankrupt. … When a small portion of cinemas reopened briefly in March, business was dismal. Venues were unable to attract much of a crowd by offering stale local titles that most people had already seen. Fresh content will now be crucial to getting people through the door.” – Variety