Disney Drops 20th Century Fox Brand Entirely

“Shedding the Fox name entirely from 20th Century Fox Television in the wake of the Disney-Fox merger, that studio will now be known as 20th Television. … Nixing ‘Fox’ from 20th TV was part of the negotiated merger terms between Disney and 21st Century Fox in order to prevent confusion among consumers. On the film side, 20th Century Fox and Fox Searchlight removed ‘Fox’ from their names in January.” – Variety