There is, of course, no actual chain linking companies together, but since then the image of a supply chain has shaped the way we picture our global economy and how products move through it. It’s become so entrenched in our thinking that we find it hard to describe the process in any other way. But when we lose sight of the role that these images play in our thoughts, our ideas and imaginations are left constrained, shaped by a metaphor we’ve forgotten is there. – Aeon