Can Arts Groups Successfully Charge Viewers For Online Content? And How Much?

“The wave of free content [put online during the COVID lockdown] was a generous gesture with some lasting side effects – not least of which is the emergence of a price anchor, an expectation that digital culture is somehow free to produce and therefore free to watch. This will take some time to shake off.” Here’s an analysis – with some surprises, both happy and worrisome – of data from a recent survey of more than 130,000 regular arts attenders in the UK. – Arts Professional