Survey: Audiences Are Willing To Pay For Online Performances

Frequent arts attendees’ online engagement with culture has boomed during the lockdown, more than doubling to 59% by July, according to analysis of Indigo’s After The Interval sentiment tracker survey. Altogether, 82% of the 130,00 respondents said they would consider engaging with online events in the future – and 70% were willing to pay to do so. – Arts Professional