What Small Movie Theatres Discovered After They Reopened

“When we opened in June I had the No. 7 theater in the country. I thought that was cool.” Yet in subsequent weeks, attendance wasn’t enough to justify keeping the lights on. After just a few weeks back in business, Chris Johnson had to make what he refers to as a “heartbreaking” decision: He closed down his theaters. He doesn’t know, realistically, when he’ll be able to welcome customers again. “We found there was a core audience who came out right away and was very excited, but those were the only ones who came out,” he said. – Variety