Fresh off the success of polling for Britain’s greatest painting, producers intend to export the idea worldwide. “Voters will be asked to discriminate between Picasso and Pollock, Botticelli and Bosch, in the latest manifestation of the trend to popularise high culture by applying the voting principles of Big Brother. The global success of television formats such as Pop Idol, Big Brother and Strictly Come Dancing has shown an appetite for interactive entertainment formats that can be replicated internationally.”