Art Basel Miami has become an art sensation in Florida for contemporary collectors. Now Palm Beach wants to the same for Old Masters. First though, to settle on a name: The fair has “changed its name twice in the past two years, the latest version being Palm Beach! America’s International Fine Art & Antique Fair. The exclamation mark caused some hilarity in the art market and there were rumours that an outside consultant had been paid $500,000 to come up with the idea. The fair’s organisers deny the latter suggestion and say that it was dreamed up in-house, but there is no doubt about their strategy.”