The Museum of Modern Art’s decision to hike its single entry fee by a whopping 67% seems like a calculated attempt to play to the museum’s base, even if it costs MoMA in the number of casual gawkers it draws. “The upscaling of MoMA is the clearest example of the ways that the nation’s top art museums are trying to change their business model. With attendance flat in recent years and many costs, like insurance and utilities, growing, museum directors see ticket-price increases as a way both to raise funds and to push more visitors to become members.”