How Rotten Tomatoes Actually Works

A key point that many people don’t realize is that the site does not use any algorithms: each review that goes into a movie’s or TV show’s Tomatometer score is read and evaluated by a human curator. “In a world of endless choice, on an internet increasingly dictated by predictive algorithms that recommend ‘for you,’ Rotten Tomatoes represents something more analog. And it raises the question: What’s the best way to choose? Or, more to the point, who do you trust?” Reporter Simon van Zuylen-Wood spent a couple of days at the Rotten Tomatoes to learn just how the site operates. – Wired